An auto driver teaches customer delight!

Annadurai: Annadurai owns an auto rickshaw in Chennai City. It isn't an ordinary auto rickshaw because this is what you'll find inside it.

Free mobile battery charger
Watch TV for free
Free WiFi
Free books to read
Bumper prize contest for customers
Refer a poor child for studies
Discount in fare for teachers and on special days
Mobile and DTH recharge

His main goal is to provide customer satisfaction. The vehicle is Wi-Fi enabled and, if you're not carrying a laptop or smartphone to connect to the internet, Annadurai will slip you a 10-inch tablet. He carries an internet dongle attached to a Wi-Fi router and offers free access to the internet.

"Most people who take my auto work for IT companies and I know access to the internet is important for them," Annadurai says. "It takes about half an hour to cover the distance between Thiruvanmiyur and Sholinganallur. "Why waste that time?" says Annadurai.
Annadurai spends Rs. 4,000 a month on subscriptions to 35 various news publications.                       

( I read this incredible story on the ibn website. To me it is the most delightful example of  customer delight.)


  1. An absolute MUST READ for all those in the Service Industry. Thank you for sharing this Rajita. The lesser known FACTS :)


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